Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov
This week, before submitting an app which I gave marketing consultancy, I did some research on the internet about how to write a good App Store description. Finally, I found a great study of
- Don’t use long sentences and paragraphs. Simplicity leads to a better rank.
- Don’t list the features; they can take up huge space.
- Don’t need to custom backgrounds. The ones using them are not rank higher.
- Don’t use quotes from users or PR. They lead to lower ranking differentials.
- Don’t include social media links or support contact information. They are both have negatives effects on ranking.
Start with an opening description line:
Write your main value proposition in one sentence. Instagram; Instagram is a simple way to capture and share the world’s moments.
Continue with your branding message:
Snapchat; Life’s more fun when you live in the moment Happy Snapping!
Sell the app:
Pandora; Powered by the Music Genome Project®, the most comprehensive music analysis ever undertaken, Pandora gives you personalized radio that plays what you love and continually evolves with your tastes.
Ask a question:
Juju on the Beat: Can you complete the Juju Running Man Challenge?
Describe how your app works:
UBER: Requesting your Uber is easy — here’s how it works:
– Just open the app and tell us where you’re going.
– The app uses your location so your driver knows where to pick you up.
– You’ll see your driver’s picture, vehicle details, and can track their arrival on the map.
– Payment can be made by credit card, cash in select cities, Apple Pay, Android Pay, PayPal, and more.
– After the ride, you can rate your driver and provide feedback to help us improve the Uber experience. You’ll also get a receipt by email.
Give some samples of use cases:
Google Maps: Discover places and explore like a local.
– Find top-rated restaurants and local businesses, wherever you are.
– Decide on the best places to go with reviews, ratings, and pictures of foods and interiors.
– Plan your visit and see menus, make reservations, and find when places are typically busiest.
– Help others discover the best places by sharing reviews, photos and more.
– Save places you want to or often visit, and quickly find them later from any computer or device.
Visit the original post if you want to read the research.